REBRANDING
With the launch of its fall 2025 campaign, Saks OFF 5TH unveiled a bold rebrand—repositioning itself as the premier destination for luxury at an extraordinary value. Under the new banner Fashion’s Most Wanted, the brand sharpened its identity with a color palette that’s unmistakably its own.
THE CLUE DROP
Before unveiling its fall rebrand, Saks OFF 5TH sparked intrigue with a national teaser campaign. Silhouettes of iconic fashion—handbags, shoes, and more—were scattered across the city and web, inviting style seekers to play the guessing game. The challenge: uncover what’s missing.
FASHION’S MOST WANTED
Saks OFF 5TH’s fall campaign, Fashion’s Most Wanted, takes center stage. The crew has pulled off their “Ocean’s Eleven” heist and is now hunted and tracked by CCTV—passing the merch, hiding in plain sight, and on the run. Everyone wants to know who they’re wearing and where to get it.
