I partnered with Formidable from '20–'21 to rebrand their team-building company. We evolved their heavy sans-serif identity into a custom humanist logo, refining it with elegant curves and a contemporary sensibility. Alongside the logo, we developed a monogram and image mark, a more nuanced color palette inspired by sky, earth, and sea, and a refined typographic system pairing the delicate, leaf-like curves of Domaine with the similarly expressive National 2. Formidable views the companies they work with as ecosystems—their goal is to build and nurture each system into a self-sustaining community. To visualize this idea, we created custom environmental, exploration, and research-themed illustrations, integrated throughout the redesigned website and across additional digital and print touchpoints.
