I led the design of Saks OFF 5TH’s 2025 The Fashion Report, launching during New York Fashion Week and inspired by the energy of street style. Each story translated trend-forward looks into accessible, discounted outfits at SO5. Influenced by the graphic language of city street posters, the campaign blended bold visuals with a refined, editorial sensibility.
We curated women’s and men’s street-style photography through a trend-focused lens. A sophisticated palette of black, white, and neutrals kept the focus on the imagery and SO5 fashion, while gridded compositions, report-inspired banners, and full-bleed moments created a bold, layered visual system.
The campaign rolled out across multiple digital touchpoints at SO5, living on desktop and mobile homepages, the native app homepage, and throughout product arrays. Placements included banners, hero moments, navigation touts, and in-grid features within product sections. A dedicated email series supported the campaign throughout its run.
We developed paid media and organic social collections to amplify the campaign and Saks OFF 5TH across multiple platforms. Animated and static story, in-feed, and collection-scale assets were designed to capture the spirit of the campaign in bite-sized moments for Meta, alongside a suite of Pinterest pins. Together, these assets brought a new dimension of the editorial story to life.
