Sasha Prood Logo

Swedish Rail Pop Up Farmers Market 2016 Branding Header

In collaboration with design studio Garbergs, we created a playful, food-inspired alphabet for Jernhusen’s pop-up markets. As an operator of Sweden’s railway stations, Jernhusen transports farmers harvests across the country. To celebrate this network, food markets were hosted at the Stockholm and Malmö stations.

Swedish Rail Pop Up Farmers Market 2016 Branding Out Of Home
Swedish Rail Pop Up Farmers Market 2016 Branding Signage
Swedish Rail Pop Up Farmers Market 2016 Branding Signage
Swedish Rail Pop Up Farmers Market 2016 Branding Signage
Swedish Rail Pop Up Farmers Market 2016 Branding Signage And Vendor
Swedish Rail Pop Up Farmers Market 2016 Branding Vendors
Swedish Rail Pop Up Farmers Market 2016 Branding Packaging And Vendor
Swedish Rail Pop Up Farmers Market 2016 Branding Vendor
Swedish Rail Pop Up Farmers Market 2016 Branding Alphabet

This project was developed
in collaboration with

Illustration & Lettering Lead — Sasha Prood
Design Studio — Garbergs
Photography provided by design studio